The AI innovation train keeps accelerating

Five ways you can use AI in your business today

Nov 13, 2023

It’s almost the middle of November, and it feels like the pace of innovation in AI is really accelerating. Every day, there are new product announcements, new companies, and new capabilities that can have a major impact on your business.

I’ve been spending a lot of time working with different companies on how AI can have an immediate impact on your business today.

There’s so much innovation happening and so many different capabilities out there, that I’ve been explaining the broad use of AI through three analogies:

EXPLAINING THE POWER OF AI WITH THREE ANALOGIES

FIRST – it’s like having a STRATEGY CONSULTANT in your pocket. Someone who can analyze and assess complex information, provide detailed research, create insightful content, predict outcomes, and help you create a more efficient business. These are the types of use cases I most often see when people are using GenAI tools like ChatGPT and Bing.

SECOND – it’s like having a DATA SCIENTIST in your pocket. Someone who can work with large sets of data to provide detailed statistical and financial analysis, do data processing and visualization, create machine learning models, and do specialized data analysis. Most people aren’t using these capabilities yet these days – but this and much more is built into the Advanced Data Analysis (ADA) function of ChatGPT.

THIRD – it’s like having a VISUAL EXPLORER in your pocket. Someone who can work incredibly well with images to describe them in detail, interpret content (describe what’s happening in an image and what that means), make smart critiques and recommend changes, and smartly extract information (text and numbers). This is the capability that was launched as part of GPT-Vision and is also in Bard and Bing.

The three broad sets of capabilities create a powerful new set of tools and capabilities for any business.

REAL WORLD AI USE CASES

I’m going to share five real-world examples that anyone can use today and apply the capabilities to many different parts of their business.

Example #1: Improving Sales Meetings

One of my favorite use cases right now for sales teams are the technologies that allow you to understand sentiment and engagement in a meeting (either during or after – depending on the tool). There are different tools out there that let you really read the audience during a meeting. I’ve grabbed a screen shot below from Uniphore’s Q for Sales tool (please note that I have no affiliation with the company – I just think the technology is really cool and can be incredibly powerful when used). Imagine being in a meeting and seeing the buyer’s sentiment at what you are presenting and how engaged they are. For a seller – this is critical information.

There are other tools out there as well that provide similar types of features (like Zoom Revenue Accelerator and Gong). The things I would look for in a tool if I were choosing one today are:

CAPABILITIES

Sentiment analysis
Engagement analysis
Talk time by participant
Adherence to key talking points
Talking speed
Meeting summaries
Automated outcomes & next steps
Recommended to-dos

WHAT CAN YOU DO WITH THAT INFORMATION?

Instant feedback to improve / re-direct meetings
Long-term training/coaching improvements
Understand where your content is resonating with buyers (or not)
Improve CRM hygiene, activity, and deal movement
Measuring the impact of your messaging at the end of the quarter

Example #2: Using AI tools to help you launch an advertising campaign

Let’s say that you’re a new startup with an innovative contact center offering, and you want to try and stand out in a crowded marketplace. You could go to ChatGPT and type in something like this:

“We’re a new startup with an innovative contact center offering that has better CX than any of the existing competitors, has the most advanced AI capabilities to provide a true omni-channel solution, and allows it to be deployed into any environment in two weeks. We want to target CEOs, CFOs and CROs in the financial services and healthcare industries. We want to test a bunch of different advertising campaigns. Can you create 10 different short ad campaigns we could put in an online ad and create a graphic for each one as well?”

What you’ll get back is content initially in several areas, and then the graphics to make an online ad.

First, you’ll get Campaign Concepts

Creating targeted ad campaigns for C-level executives in the financial services and healthcare industries involves a multi-faceted approach, taking into consideration the unique aspects of marketing within these sectors, as well as the decision-making mindsets of CEOs, CFOs, and CROs. Below are ten ad campaign concepts, each accompanied by an idea for a graphic. Given the complexity of the subjects, I'll summarize the key points for each campaign, and then we can discuss creating graphics for them.

Next-Level Omni-Channel: Highlighting seamless integration across channels with a graphic showing a connected network of devices and platforms, symbolizing the omni-channel capabilities.

AI-Powered Efficiency: Focusing on the advanced AI of the contact center, an image showing AI and human agents working in tandem could be impactful.

Rapid Deployment: An ad showcasing the rapid two-week deployment, with a fast-forward timeline graphic that marks the start to deployment completion.

Customer Experience First: Emphasizing superior customer experience, a graphic with happy customer icons and positive growth charts would be effective.

Cutting-Edge Security: For financial services, emphasizing trust and security with a graphic of a fortified digital cloud or safe would resonate.

Healthcare Empowerment: Highlighting the modern, empowered healthcare consumer with graphics showing digital healthcare tools like telehealth and online scheduling.

Financial Expertise: Showcasing your brand as a knowledgeable leader in finance with a graphic of a financial expert providing guidance, surrounded by data points and growth graphs.

Healthcare Personalization: An ad focusing on personalized healthcare journeys with a graphic illustrating a patient's personalized path to wellness.

Cost-Effective Solutions: For CFOs, an ad that speaks to cost efficiency, featuring a graphic of a scale balancing quality and cost would be compelling.

Compliance & Transparency: Particularly relevant in healthcare, an ad that emphasizes compliance with a graphic showing a checklist with all items marked as complete.

Second, you’ll get insights into creating graphics

For each of these campaigns, the graphics should be clean, professional, and convey the message at a glance. They should use the brand colors and maintain a consistent style to build brand recognition. Here is a synthesized summary of the insights to guide the creation of the ads and graphics:

C-Suite Alignment: CEOs, CFOs, and CROs look for growth and efficiency, and they value marketing that's directly tied to strategic growth goals.

Sophisticated Marketing: C-level executives in healthcare and finance respect sophisticated, data-driven marketing strategies that demonstrate clear ROI and customer understanding.

Digital Presence: A strong, mobile-friendly digital presence is crucial, especially in finance and healthcare where the target audience increasingly seeks digital solutions.

Trust and Security: Security is paramount in finance, and ads should emphasize commitment to data protection and adherence to strict standards.

Customer Experience: In healthcare, improving the consumer experience is key, with a focus on personalization and convenience for patients.

Agility and Measurement: Agile marketing and measurement are important across sectors, allowing for quick adaptation and evidence-based decision making.

Third, you can ask for and get sample ad copy

Let's create three ad concepts based on the insights gathered:

Omni-Channel Excellence Ad:

Headline: "Unify Your Customer Experience”
Copy: "Deploy a true omni-channel solution in two weeks. Elevate your customer interactions with our AI-driven platform.”
Graphic: A sleek interface with interconnected nodes representing different channels — phone, email, chat, social media — all converging into a central hub symbolizing the contact center.

Healthcare Personalization Ad:

Headline: "Personalized Healthcare Journeys”
Copy: "Transform patient experience with our digital-first approach. Connect, engage, and care with precision.”
Graphic: A path leading from a patient icon to a heart symbol, with digital touchpoints like a tablet and smartphone along the way, indicating a personalized healthcare experience.

Financial Trust Ad:

Headline: "Secure the Trust of Your Clients”
Copy: "Our contact center solutions prioritize security and compliance, ensuring the protection of sensitive financial data.”
Graphic: A shield overlaying a digital landscape, with a checkmark indicating security and lines connecting to financial symbols like currency signs and graphs.

You can put it all together and get initial ads to try out and play around with:

Do they need tweaking? Absolutely. But it’s an incredibly powerful way to jump-start your marketing efforts around new offerings.

Example #3: Smart Image Recognition

Let’s say you’re a small business, and you’ve got a printer at a remote location that’s running out of ink. Ask a person there to snap a photo and send it to you – and then you can do something like this:

Using the image processing capabilities of tools like ChatGPT Vision and Bard – you can just snap a photo and ask a question like this. Here are the results I got back. Note that this information was perfect – and what was really helpful was the description of the high-capacity cartridges and the links to get further information.

For your HP Color LaserJet Pro M252dw printer, you need to order the HP 201A or HP 201X toner cartridges. The HP 201A is the standard capacity cartridge, with the color cartridges (cyan, yellow, magenta) having an approximate yield of 1400 pages and the black cartridge yielding approximately 1500 pages. The HP 201X is a high-capacity version that will last longer, which is ideal if you print frequently.

Here are the specific model numbers for each color:

Black: CF400A (201A) or CF400X (201X)
Cyan: CF401A (201A) or CF401X (201X)
Yellow: CF402A (201A) or CF402X (201X)
Magenta: CF403A (201A) or CF403X (201X)

These cartridges are widely available from HP's official site and other reputable retailers. Make sure to purchase the correct cartridge that matches the color you need to replace.

Confidence score: 0.95

Shall I continue with more details on where to purchase these cartridges or how to replace them?

References:

Example #4 – Company Research

In the marketing example above, I was talking about launching an innovative new contact center product. Let’s say I wanted to go do some research:

“Please do a detailed competitive analysis of 8x8's contact center offering in comparison to Five9's contact center offering. Do a full SWOT breakdown of each product. Discuss market positioning and any risks to their business models from recent earnings calls.”

As a starting point, I get this back from ChatGPT. As an analyst, it gives me a great place to start – what’s even more important for me, though, are the links embedded at the end of each statement, where I can now go dig in for far more information (those links are added as part of my custom instructions).

Example #5 – Build your own personal GPT

This is something that is brand new and was launched by OpenAI during their Dev Day announcements on Nov 6^th, 2023. It’s the ability for anyone who’s a premium (paid) subscriber to create their own custom GPT focused on specific areas. You can keep them private or make them public. You can also add your own custom content to enhance the answers. So you could create your own custom ChatGPT for your customers with information from your company (note that there are limits today as to how much content can be uploaded, etc). They are incredibly easy to build (only takes a few minutes) and worth checking out.

If you haven’t watched the OpenAI Dev Day yet – it’s here on YouTube and well worth 45 minutes of your time.

I created one I called the GTM Sage that you can try here if you are a premium ChatGPT subscriber:

WRAPPING UP

There’s a tremendous amount of innovation happening right now in AI that can impact your business today. As always – ending with a picture of Ollie – but this time, it’s a social media avatar that I had DALLE create for me to use in posts (like this one):

Let me know if you have any questions or comments, and if you’re looking for more personal help for your business on AI, please reach out. Currently helping companies do executive briefings (custom sessions to level-set your executive team on how AI can help your business), learning workshops (detailed hands-on sessions with functional leaders and specific tools to help their organizations), and strategy sessions (half-day deep-dive executive strategy workshops that focus on how AI is impacting your industry and business model).

Best,

Steve

steve@revopz.net

AI | Strategy | RevOps

Discussion about this post